EuroShop2017, the leading retail and visual merchandising trade show, was the setting for the Bonaveri launch of its new collection: TRIBE.
Incarnating the legacy of cultures, ethnicities, styles, social models and aesthetics, TRIBE is a new mannequin collection that embodies the free spirit of youth culture.
视频来源: BONAVERI
The Concept
Since the dawn of history, humans have gathered in tribes, clans, and families. At the center of each has always existed sets of shared core values: culture, creed, language, and perhaps of greatest significance, a creative aesthetic.
These aesthetic values enabled tribes to create and communicate, giving them a sense of identity and empowerment. Their art was, above all, what defined them and what they left to successive generations.
The 20th-century witnessed an explosion of cultural models that have colored the pages of our recent history, a manifestation of epoch-changing moments, of historical events that have influenced art, music and photography, and into which inexhaustible resource, a melting-pot into which man can delve to conceive and create new tribes.
The Collection
Designed in collaboration with Emma Davidge, the Creative Director of Chameleon Visual, TRIBE portrays the freedom of youth culture through gently androgynous faces and spontaneous poses.
Researched with make-up artists, the collection emphasizes the bone structures peculiar to youth. The pseudo-realistic physiognomy of the mannequins affords visual creators and retailers the perfect palette on which to realize their own inspirations.
The collection offers a wide range of styles and attitudes, allowing for a broad diversity of figurative combinations and pairings. Just as in a tribe, each is original and distinct, and an ideal of beauty.
B BY BONAVERI
B By Bonaveri is a new family of mannequins which will sit alongside the established Bonaveri Artistic and Schläppi family of mannequins. Created to allow Bonaveri to develop new collections for the premium mass market, introducing high-end quality where the reverse has dominated. Each new collection will explore and interpret the aesthetic and technical requirements of this target market.
Tribe is the first collection from the B BY BONAVERI family of mannequins and explores youth culture within fashion.
The launch took place in early March at EuroShop and at the Bonaveri showroom in Dusseldorf, Germany.